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Find Hashtags and Research Them on Twitter: Tips and Tricks Tools for Researching Twitter Keywords and Phrases #research #pr

Find Hashtags and Research Them on Twitter: Tips and Tricks

Tools for Researching Twitter Keywords and Phrases

Learning how to find hashtags and search hashtags on Twitter can be challenging because there are so many tag research tools and they change all the time. Twitter tags are useful for organizing tweets into related conversations, but it takes thought, research planning to use them smartly.

First, let’s review the basics. Twitter hashtags are simply words or phrases preceded by the hash symbol or pound sign (#), which people insert into their tweets to make them more easily searchable by topic.Their value is in classifying tweets so they become part of a topical conversation, which gives individual tweets more context. As a practical matter, using a #hashtag allows tweets related to a particular topic to be found when people search on the tag or keyword.

Obviously, tweets tagged with the same tag are supposed to relate to the same topic, which is why people consider them part of a Twitter “conversation.”

Why Use Tags on Twitter?

Twitter experts have found that even though using tags can annoy some readers, they often help attract followers and can lead to more retweeting of messages.

There are no real rules or standards to follow when creating tags on Twitter. Anyone can make one up and use it however they like. Twitter tag usage is pretty much a free-for-all and can be chaotic.

How to Find Hashtags with Directories and Lookups

A variety of third-party tools exist to help people research words used in conversations on Twitter in order to identify popular tags and get a better idea of how any particular keyword or phrase is used.

Read more in this article about strategies for creating hashtags if you want tips for identifying and creating a tag that will prove useful.

Then consult this sampler of tools to help you identify tags on Twitter and search hashtags for the one that’s right for you:

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  Hashtags.org – Hashtags.org is considered the leading directory of its kind. It maintains a large database of keywords used on Twitter, letting people analyze and track their popularity.


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  What the Trend – What the Trend is another leading site for tracking keywords. The most popular topics on Twitter at any given moment are known as “trending topics,” and What the Trend monitors those. What the Trend invites users to contribute to a description or definition of popular hashtags and keywords to help explain what makes them interesting to so many people.


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  Twitter Search – You can also enter #yourhashtag into the Twitter search box to see a real-time list of tweets that are using your tag.


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  Trendistic – Trendistic lets people track popular topics trending on Twitter and compare the relative popularity of keywords. It displays charts of how the usage of keywords fluctuate at hourly intervals and weekly intervals and even monthly.Trendistic allows you to watch trends in word usage on Twitter by comparing the popularity of different words and phrases over time.


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  Tagdef – Tagdef tracks trending tags that are growing more popular and offers definitions for them or explanations of what they mean. Tagdef, for example, said #phnm stands for “Patriot’s Hearth Network Media website.” One fun feature on tagdef is the “random top 1000″ button. Clicking it will display a random selection from the top 1000 hashtags with its definition.


• 
  Twubs – Twubs is a site allowing people to create Twitter groups around different kinds of content relating to particular tags on Twitter. Twubs also has a useful collection of tag categories, such as popular twub groups, popular conference-related twubs and topical category lists. Like many of these sites, Twubs allows you to register any particular tag to ensure it’s tracked on twubs.


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  Tagalus – Tagalus is an interactive, user-generated directory of many thousands of tags. People who come to the site write definitions for tags and can rate various definitions to determine which is deemed most relevant to how a particular one is actually used.


• 
  Twemes – Twemes is basically a real-time timeline of hashtags that helps people identify and monitor tweets containing popular keywords as they are sent. The word “twemes” is a mashup of “twitter” and “memes” and means tweets containing popular ta


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Find Hashtags and Research Them on Twitter: Tips and Tricks Tools for Researching Twitter Keywords and Phrases #research #pr

#Choosing #right #Hashtags #and #choosing #them #correctly

Choosing #Hashtags

 

By Erin E. Templeton

It’s no secret that ProfHackers are fond of Twitter. Ryan Cordell wrote a thorough and helpful post on “How to Start Tweeting (And Why You Might Want To.” Mark Sample has offered a pedagogical framework on teaching with Twitter as well as practical advice for Twitter in the classroom. George Williams has addressed questions of inclusion with conference tweeting, and guest poster Derek Briff has prodded us to think about encouraging a Twitter backchannel at conferences.

One of the useful features of Twitter (and as of last week, Facebook!) is the ability to hashtag. For the non-tweeting ProfHackers among us, a hashtag is pretty much exactly what it sounds like: a tag preceded by a “hash” or pound sign (#), which will allow users to search, follow, or capture a series of tweets. The beauty of the hashtag is that a user need not be following the author to see tweets as long as they are hashtagged. This feature allows for users to follow events such as keynote talks or conference panels from afar. It also can be a great way of finding new people to follow.

However, not all hashtags are created equal. Here are some tips for choosing a good one:

• Since Twitter is a microblogging platform, each tweet can only contain 140 characters. That 140 count includes hashtags, weblinks, and twitter handles. Thus, a good hashtag is a short hashtag. Usually, the fewer characters the better for Twitter hashtags; since Facebook doesn’t restrict character count as strictly as Twitter, hashtag length is less of an issue there. Too few characters and nobody will understand what you’re referencing, but too many will detract from the substance of a tweet. Consider this example: I recently attended the Digital Humanities Summer Institute (DHSI). At 36 characters, this would be a terrible hashtag:
  #DigitalHumanitiesSummerInstitute2013
#DH13 might not be much better since “DH” could refer to “digital humanities,” “doll houses,” “double-headers,” “door handles” or any number of other things (see my point below about choosing a unique tag). The conference organizers published #dhsi2013 as the official Twitter hashtag, which is short as well as recognizable.


• Unfortunately, Some people attending #dhsi2013 (myself included!) didn’t get the hashtag memo right away and initially used #dhsi13 instead, which brings me to the next important rule of hashtags: make sure that everyone knows which one they should be using. Ultimately, specifics matter less than consistency. As long as everyone is using the same tag, tweets are easily searchable (or blockable) via a hashtag. They are also easily archived with a program like Storify (For a primer on Storify, see Ryan Cordell’s post or for Storify alternatives, see this post by George Williams).


• 
  The other important factor to consider when choosing a hashtag is uniqueness. You want to select something that hasn’t already been used extensively for other purposes. Adding a date (“2013” or simply “13“) or other number can be helpful in this regard. The Modern Language Association (MLA) backchannel includes the conference year, so this past January’s conference in Boston was #MLA13 while the upcoming convention in Chicago is#MLA14. The other professional conference I attend has gone a different direction and chosen the aniversary of the conference instead of the year for its numerical component. The Modernist Studies Association in Vegas this past October was #MSA14, while the upcoming one in England is #MSA15. Again, it matters less what the numbers are as long as users are consistent using them.


• Lastly, hashtags need not be dry or uninspired, though they certainly can be and still fulfill their purpose. I’ll close with a hat tip to Twitter users (and ProfHacker readers) @wykenhimself and@trickyholly for coining my favorite conference hashtag,#shakeass14, which was an unofficial hashtag for the latestShakespeare Association meeting this past spring.

 

 

 

What about you? Have you used hashtags on a social media platform? If you have additional tips for selecting a hashtag, please share them in the comments section.

[Creative Commons licensed image by Flickr user joe0153]

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This entry was posted in Productivity,Profession, Teaching and tagged conferences,digital, hashtags, live-tweeting, social media, Twitter. Bookmark thepermalink.

#Choosing #right #Hashtags #and #choosing #them #correctly

Forbes 4 Reasons Businesses Should Take Hashtags Seriously

ENTREPRENEURS

4 Reasons Businesses Should Take Hashtags Seriously

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Hashtags have become a prominent part of the online atmosphere and as of late, more and more social media sites have allowed for the categorizing program known as Hashtags. Hashtags are used to allow users to tag posts, pictures, or even video with a hash symbol (#) followed by a word or phrase, such as #Newtek. Doing this allows the program to categorize anything posted with that hashtag; this makes it similar to search for related posts. The implications of this program have not yet been fully realized by the business community. The ability to tag and search using hashtags can be utilized in many aspects of the business community. Here are four different ways businesses can use hashtags to their advantage.

 #Promotion

A survey done by Radium one found that 51% of those who responded to the survey said that they would be more willing to share company hashtags if they were awarded discounts or chances at prizes if they were to do so. This allows leveling of the playing field when it comes to simple effective promotion for small businesses. Not only can you give discounts, and therefore bring in more customers, but this allows you to track promotions activity online.

#Conversation

Hashtags open up the social media world to better converse about your company. A website or a URL post only brings you to the company’s website while a Hashtag allows people to use it in everyday conversations they have on social media. This also allows you to track the conversation and get a better idea of what is being said and how you can utilize that information.

#Targeting

New marketing tools allow companies to target certain areas or people based on hashtags. For example, if you want to market to people with new homes you can use the hashtag #newhome to target those who are using that specific hashtag. Using this method is also beneficial because it allows you to pick out the individuals who are most likely to be using social networks and therefore more likely to give your company positive posting which you can then track using hashtags.

#Innovations

Because Hashtags are so new they are still capable of great innovations. While hashtags and their use in business have begun to be utilized there are still endless possibilities to what can be done with them. This is the most exciting realm of this new online world. With large companies like American Express announcing plans to allow customers to make purchases using hashtags the possibly are vast.

http://www.forbes.com/sites/thesba/2013/06/19/4-reasons-businesses-should-take-hashtags-seriously/

 

Forbes 4 Reasons Businesses Should Take Hashtags Seriously

Too much #hashtag, #fun, #summer, #love ! Time to wise up about the pound sign

Too much #hashtag! Time to wise up about the pound sign

Lou DuboisNBC News

quickmeme.com

Famous Internet meme Xzibit illustrates hashtag abuse.

We’re officially in the era of too many hashtags. Nearly three-quarters of social media users stick them in posts, according to a March 2013 studyfrom RadiumOne. But quickly scan Twitter, Instagram, Google+, Tumblr — and now Facebook — and even that seems low. In January, France banned the word hashtag. Should America follow suit and ban the hashtag itself?

Even the father of the hashtag tells NBC News that enough is enough. “The worst thing is what I might call ‘poor hashtag grammar,’” says Chris Messina, a Google engineer who first suggested hashtags as a Twitter tool back in 2007. “Like #when #people #tag #every #word #in #a #sentence! That’s not the point!”

Another form of hashtag abuse is the single coherent phrase followed by a string of eyeball-assaulting nonsense. Your desperation is not a good look. We get it, you want more followers and you want to appear hip. If you used hashtags in 2007, you looked cool; if you do it in 2013, you just look desperate.

For an example, we’ll pick on this guy, evidently a Miami Heat fan:

And when you use hashtags to join in the conversation, does anybody really hear you? When “Game of Thrones” fans, upset over the “Red Wedding,” took to Twitter using the #GoT hashtag, they averaged 6,000 tweets per minute, according to Trendrr.tv. Good luck “keeping up with that conversation.”

Celebrities set the worst examples — too often they’re hashtagging about advertisers, new promotions of their own and more. It’s great that Kim Kardashian loved her EOS lip balm while pregnant …

… but she was likely paid $20,000 for that message. If you retweet it, you’re not getting a dime. Hashtags are big business, as Twitter proves by charging advertisers $200,000 per day for Promoted Trends.

These days, it’s unusual for a TV program, event or brand (let alone Instagram users) to not have a hashtag. But what does it matter if you can’t make sense of the hashtags through all the noise? On the other hand, if a conversation or event is happening sans hashtag, some may ask, ”Does that conversation even matter?” It’s time to be a little more self-conscious about the pound sign.

“The best thing about hashtags is their flexibility — and how much fun, creativity and utility people get,” says Messina.

In recent months, it’s been nice to see hashtags become rallying cries in cities following tragedy and devastation, notably #BostonStrong, #OKStrong and campaigns like Ann Curry’s #26Acts. In other cases, they’re great collections of humor, such as the “Late Night with Jimmy Fallon” hashtag segments. (NBC News is a division of NBC Universal, employers of Jimmy Fallon and Ann Curry — but regardless of the affiliation, we’d still think their hashtag work was nicely done.)

“Hashtags are an interesting cultural meme,” says Jonah Berger, author of ‘Contagious: Why Things Catch On’ and a marketing professor at the University of Pennsylvania. “They started as a way for people to find a particular topic or conversation. They started out useful and utilitaritarian, but have evolved to this notion of being a cultural phenomenon and acting as if you are in the know. So that’s what we do: we hashtag everything now.”

But that’s the problem — everything does not need to be hashtagged. For certain things in life, hashtags make sense. TV shows, including big live events and advertising campaigns, fit in that category. The rest of what you’re doing and talking about… forget it. #Lunch? No. #Friday? No. #GreenBeans? No, no, no.

“The best hashtags are used sparingly, when they really add value or zing,” Messina says. “A simple test is to remove the words you’ve hashtagged from your post and consider how it reads. You should still have a sentence, but the primary nouns should be missing, or if you’re going for snark, the tone should be missing something. #RulesAreMeantForBreaking”

So remember, kids, if a hashtag adds no value to your message, simply avoid the pound. You’ll actually appear smarter, and make the rest of us a lot more likely to appreciate your updates.

Lou Dubois is the social media editor for NBC News and has written previously for NBC Philadelphia, Inc. and more. You can follow him on Twitter at @dubois and reach him via email at lou.dubois@nbcuni.com.

 

Too much #hashtag, #fun, #summer, #love ! Time to wise up about the pound sign

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